Sérgio Barata’s career began in advertising in 1980, working at agencies such as McCann-Ericson and FCB, where he distinguished himself with an excellence award in the TV Producer category. Sérgio Barata has also been honored three times with RTC awards and received the Solidarity award presented by the Association of Advertising Producers and Directors. Abacate, Tejo Filmes, Costa do Castelo, and Panorâmica 35 were some of the production companies where Sérgio Barata produced and directed films for major clients in the national market.